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The Popular Streetwear Brands to Turn you Snappy

The term streetwear that was defined as a hideous style comprising baggy cuts, graphic T-shirts, and sneakers has now made

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Zoologie Offside Shirt Blue 100% cotton oxford Assymetrical gingham across front and sleeve 2 different sized gingham patterns used Gingham

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How to Fashion your Streetwear like an Adult

Want to glance at that celebrity crush of yours when you position yourself in front of the mirror? This isn’t

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The Reformed Streetwear Lazing at the Heart of Fashion Industry

Suppose you are bored at home fighting those adventitious stress of quarantine. Don’t lose heart, revel in a luxurious sleep, and redeem your beautiful eyes from those dark crescent moons draping beneath your eyes. Be that fashionista among your friends. Let your wardrobe witness a transition from with those cosy, work-from-home outfits. And if you are taking that evening stroll down the streets once or twice a week, embark in that snazzy outfit of yours! Make ready that bold street style, from the popular neutral colour to a plethora of glimmering shades, feathered tops to bralettes that transcends to trendy when paired with a blazer.

The recent survey conducted Strategy and Hypebeast study the cultural transition and a radical change in the power balance existing between consumers and brands. The survey studied 763 individuals in the fashion industry, of which 76% resonated that they believed that streetwear would is a burgeoning sector in the fashion industry and will remain to thrive for at least another five years. Streetwear cannot be limited as a vogue within fashion. Instead, it is a remarkable shift in the mindset of people as it encompasses the essence of popular culture that spans from fashion to art and music.

Streetwear is also given the status of being democratic because it enables the consumers – a group of like-minded people, mostly young, charmed by hip hop and willing to spend on clothes with exclusivity. That fetches a sense of personal statement – they get to decide what’s popular. Thus, streetwear personifies a power transition from the organization to the consumer – the zenith of an accolade for a consumer. The reformation from an affluence model, facilitated by money, to an influence model – ushering the emergence of a counterculture. This counterculture embraced artists like Jean-Michel Basquiat and Keith Haring while also espousing the rap culture – the prime force. The advent can be traced back to California’s surf-and-skate culture, which then drifted to New York with the birth of rap culture before ultimately gaining momentum in London and Tokyo.

Streetwaer

The supreme brands involved Stussy, A Bathing Ape, and Supreme since they could capture the ethos of their consumers who were like minded people. They did not limit them to traditional retail channels and instead trickled a limited collection of items into stores. Finally, with the snowballing of the Internet, these like-minded people evolved into an online community mingling on forums such as NikeTalk, Sole Collector, and so on, now flourishing using social media platforms like Instagram.

The amorous relationship between hip-hop and streetwear is not a fantasy but a reality. This dominant musical form in the US is now spreading its claws to countries like China. The streetwear brands like Supreme has equipped in inspiring the mainstream fashion – gaining momentum even among the luxury labels cannot escape but glance and join hands in amalgamating the street style with the mainstream trends. The report surveyed 41,000 consumers worldwide from Asia, North America, and Europe, of which 54% reported to expend S100 to $500 every month on streetwear fashions to adorn their wardrobe.

 

 

 

The Popular Streetwear Brands to Turn you Snappy

The term streetwear that was defined as a hideous style comprising baggy cuts, graphic T-shirts, and sneakers has now made the vicissitude from the streets onto the runway. The universal fashion marvel of dressing for the streets has transformed casual weekend wardrobes into harmoniously curated fits. This phenomenon has proliferated like wildfire across the mainstream culture – a wide assortment has ushered this revolutionary episode.

Supreme

Let the cachet of being the most voguish brand be showered on Supreme – the timeless streetwear brand established in 1994 in New York. Their logo is universally known as the Box logo, having been notoriously inspired by Barbara Kruger’s eponymic to her pop-art style. They frequently join forces with brands, including The North Face, Nike, and Vans, to furnish a harmonious melange. After purchasing 50% shares of the company in 2018 by the Carlyle Group, Supreme had assets worth $1 billion. Their popularity is ushered in by their business strategy of weekly drop business model – wherein they release brand new items in limited quantities every week. This brand is championed by Mike Tyson, Kanye West, and Travis Scott.

Off-White

 

 

A new entry into the world of streetwear, yet masters this popular culture effortlessly. This brand dawned in 2013 by the seasoned designer, Virgil Abloh. This brand was his third streetwear venture after contributing to the Pyrex Vision, DJ Collective, and Been Trill. Off-white was soon in the limelight, having endorsed by ASAP Rocky and Lil Uzi Vert. The blurred lines of streetwear and mainstream fashion was ushered by the entry of Off-White in the Paris Fashion Week. Ultimately, in 2018 the menswear at Louis Vuitton was officially espoused by Virgil Abloh.

BAPE

Before the Supreme or Off-White stepped into the game, the most popular brand was BAPE throughout the 2000s, endorsed by Soulja Boy, and Pharrell Williams enabled their colossal popularity. It was established in the year 1993 in Harajuku, Japan, by Nigo. The momentum for this brand was accelerated by their Camo patterns and Shark Hoodie designs. Finally, in 2011 Nigo sold the brand and initiated Human Made after taking over Uniqlo UT.

Fear of God

Fear of God

 

It was founded in 2013 by Jerry Lorenzo. This brand has climbed up the ladder in the past seven years, conferring its title of being the admired streetwear brand. Do you fantasy those stunning sweatpants? Then here is your magic bullet. The endorsement of this brand by Kanye West and Virgil Abloh expanded them to the zenith. He also created FOG Essentials – a secondary line of merchandise with the same available styles at a lower price. The magic they have weaved into the basics like crewnecks, hoodies, and sweatpants paired with their capability to sell at multiple price points, secures them the stature of being the most desired brand.

 

Zoologie Collections

Zoologie Offside Shirt Blue
  • 100% cotton oxford
  • Assymetrical gingham across front and sleeve
  • 2 different sized gingham patterns used
  • Gingham on back yoke
Zoologie Offside Shirt White
  • 100% cotton oxford
  • Assymetrical gingham across front and sleeve
  • 2 different sized gingham patterns used
  • Gingham on back yoke
Zoologie Rebound Tee Black
  • 100% cotton
  • Perforated mesh fabric on sleeves

How to Fashion your Streetwear like an Adult

Want to glance at that celebrity crush of yours when you position yourself in front of the mirror? This isn’t an arduous task; all you have to do is revamp that closet of yours, and let’s transform you into the alter ego of your favourite celebrity in your favourite athleisure trend that is effervescent and eternal. Despite streetwear being a beast that is difficult to tame with so many critical glances in your way, the hip-hop culture has revolutionized a generation to satiate in the flamboyance of baggy jeans and graphic tees.

Roister in Deluxe Fabric

The exuberance of streetwear has transcended the skatepark into elegantly fashioned hoodies, trainers, cargo trousers that have been freed from the danger on the concrete. This has been facilitated with the up-gradation of functional fabric to an opulent one. A classic element of streetwear is high-end sweatpants furnished by materials like cashmere and jersey – ushered by brands like Loro Piana and Officine Generale.

Free Yourself from Transforming to a Hypebeast

Streetwear

Youth culture epitomises hype in all forms, and hence you need to be well aware of the emergent trends from Supreme or Yeezy. Though this is a trend that amalgamates everyone, if you are older, the preference should be given to your style and comfort and not to the mainstream streetwear trends. Go with innovative techniques, but don’t go above-the-radar. Remain subtle about the logo because it is not about exhibiting where they are from, but the beauty lies in being asked after having witnessed that flashy style of yours.

Bottom-Up Approach

In streetwear, the cynosure remains to be your shoes, and sneakers are the real showstoppers. The line between luxury mainstream fashion and streetwear has become hazy, so you can even think of trainers from those brands that prioritise quality. Those chunky sole trainers could provide you that outlandish style of yours.

Muse on Floppy and not Baggy

Want to stress your silhouettes? Streetwear is a way of life that reverberates with individuals from all walks of life. So, think of a relaxed silhouette unlike the figure-hugging tailoring of the past and also remember that this new style that you embrace should not transform you into a slouchy figure. It’s effortless to pull of below-the-belt. For a teenager, the elixir would be an oversized bomber, while older people must try and incorporate a cropped jacket to counterbalance the looseness.

Capsule Brand Collections

Capsule x Lister SS Tee
  • 100% cotton
  • Screen print front and back
  • Collaboration with Anthony Lister
Capsule x Lister Tote Bag
  • 100% cotton
  • Screen print
  • Collaboration with Anthony Lister
Capsule Embroidered Logo Tee
  • 100% cotton
  • Embroidered Logo front

Pendleton Collections

Shwood Select Canby Walnut Pendleton BM Grey Polarised

The new “Shwood for Pendleton” styles feature temples laser-engraved with signature Pendleton patterns and are accompanied by a matching Pendleton wool storage pouch. Utilizing the Pendleton “Basket Maker” and “Journey West” patterns and available in walnut and cherry wood, respectively, the new line is as eye-catching as it is tasteful.

Shwood Select Canby Cherry Pendleton JW Grey Polarised

The new “Shwood for Pendleton” styles feature temples laser-engraved with signature Pendleton patterns and are accompanied by a matching Pendleton wool storage pouch. Utilizing the Pendleton “Basket Maker” and “Journey West” patterns and available in walnut and cherry wood, respectively, the new line is as eye-catching as it is tasteful.

Outerwear Collections

Black Scale Qualite B Logo Zip Hoody Black
  • 80% cotton 20% polyester
  • Patch logo front chest
  • Screen print and embroidered graphic on sleeve
  • Back graphic detail
Black Scale Khan Jacket Sand
  • 50% wool 50% cotton
  • Contrasting sleeves, pockets and panels
  • Front snap pockets
  • Zip sleeve pocket
  • Snap button closure
Dapper Patch Jacket Denim
  • 100% cotton denim jacket
  • Large flag fabric patch on back
  • Metal hardware detailing
Zoologie Giants Half Zip Hoodie Red/Nvy/Gry
  • 100% cotton
  • Preforated mesh lining in hood
  • Half zip front
  • Front pouch pocket
  • Marle fleece contrast detailing
  • Cotton ribbing around waist
  • Rope around hood and waist
  • Made in Australia

I Love Ugly

ILU Lady Leg Emb Pocket Tee Grey Marle
  • Embroidery on front pocket and back shoulder
  • Reinforced collar
  • Pocket trimmed with red and blue binding tape
  • 100% cotton
ILU Leg Emb Crew Neck Jersey Charcoal/Grey
  • Block stripe design
  • Right arm embroidery detailing
  • Regular fit
  • 100% cotton
ILU Parka Jacket Black
  • Beige gingham fabric lining
  • Heavy duty cotton drill
  • Side stash pockets
  • Leather toggles
  • 100% cotton

No.Sleep – Nihon

NO.SLEEP is the latest project by the multi-talented Ta-ku and his long-term collaborator Repeat Pattern. The concept will see Ta-ku and Repeat Pattern photographing cities around the world, each over a 24 hour period. The 24 hours is then presented in a text-free book that is published by Capsule. First in the series is NO.SLEEP NIHON which was shot in November 2014.

The name of the project, NO.SLEEP, represents that Ta-ku and Repeat Pattern will seek to capture the lifecycle of each city over a 24 hour period. For them, the most interesting parts of that cycle are the end, when everyone is making their way home from bars and clubs, and the beginning, when inhabitants begin to trickle back on to the streets to start it all over again.

 

Nike Flyknit Rosherun

When it rains it pours and right now it is a severe down pour, comparable to when ‘The Glove’ used to throw that alley on the fast break from the top of the key, Shawn ‘The Reign Man ‘ Kemp would grab that sucker two handed and throw it down like nobodies business, those were the days. Nikes new colour way on the Flyknit Rosherun dropping, I kind of feel like if you aren’t up on this already then your future is bleak. Catch up!