The term streetwear that was defined as a hideous style comprising baggy cuts, graphic T-shirts, and sneakers has now made the vicissitude from the streets onto the runway. The universal fashion marvel of dressing for the streets has transformed casual weekend wardrobes into harmoniously curated fits. This phenomenon has proliferated like wildfire across the mainstream culture – a wide assortment has ushered this revolutionary episode.
Let the cachet of being the most voguish brand be showered on Supreme – the timeless streetwear brand established in 1994 in New York. Their logo is universally known as the Box logo, having been notoriously inspired by Barbara Kruger’s eponymic to her pop-art style. They frequently join forces with brands, including The North Face, Nike, and Vans, to furnish a harmonious melange. After purchasing 50% shares of the company in 2018 by the Carlyle Group, Supreme had assets worth $1 billion. Their popularity is ushered in by their business strategy of weekly drop business model – wherein they release brand new items in limited quantities every week. This brand is championed by Mike Tyson, Kanye West, and Travis Scott.
A new entry into the world of streetwear, yet masters this popular culture effortlessly. This brand dawned in 2013 by the seasoned designer, Virgil Abloh. This brand was his third streetwear venture after contributing to the Pyrex Vision, DJ Collective, and Been Trill. Off-white was soon in the limelight, having endorsed by ASAP Rocky and Lil Uzi Vert. The blurred lines of streetwear and mainstream fashion was ushered by the entry of Off-White in the Paris Fashion Week. Ultimately, in 2018 the menswear at Louis Vuitton was officially espoused by Virgil Abloh.
Before the Supreme or Off-White stepped into the game, the most popular brand was BAPE throughout the 2000s, endorsed by Soulja Boy, and Pharrell Williams enabled their colossal popularity. It was established in the year 1993 in Harajuku, Japan, by Nigo. The momentum for this brand was accelerated by their Camo patterns and Shark Hoodie designs. Finally, in 2011 Nigo sold the brand and initiated Human Made after taking over Uniqlo UT.
Fear of God
It was founded in 2013 by Jerry Lorenzo. This brand has climbed up the ladder in the past seven years, conferring its title of being the admired streetwear brand. Do you fantasy those stunning sweatpants? Then here is your magic bullet. The endorsement of this brand by Kanye West and Virgil Abloh expanded them to the zenith. He also created FOG Essentials – a secondary line of merchandise with the same available styles at a lower price. The magic they have weaved into the basics like crewnecks, hoodies, and sweatpants paired with their capability to sell at multiple price points, secures them the stature of being the most desired brand.